Your company will be exhibiting at PACK Expo, what is it that makes this an important event for your company?

We have been exhibiting at PackExpo for many years as it's a great place for us to meet our end of line automation users. As more end users look to automate their packaging and palletising, they turn to dynamic modeling to work out throughput rates and to compare solutions using our software before committing to an investment. Wherever there are robots, dedicated palletisers, or AGVs and fork lift trucks, integrators and end users use Demo3D or Sim3D to understand and improve possible solutions, and once they've settled on a solution they'll often use Emulate3D to debug the control system before going on site. 

What can a visitor to your booth expect to see this year?

Visitors to our booth S-7527 will be able to try out the HTC Vive Virtual Reality (VR) headset to visualize typical end of line automated solutions. Any Emulate3D, Sim3D, or Demo3D model can be easily viewed in VR, which provides a genuinely immersive experience which puts you in the facility with the running equipment or system. Users can interact with machines and loads in order to test out the response, and observe the performance of the proposed system under different conditions.

Many users already benefiting from the fact that with Emulate3D VR technology they can connect to other stakeholders at remote locations and join with them in the model to present and discuss changes, for example. Communications between stakeholders are improved, and meeting costs are practically eliminated. 

Any new products you will be introducing?

This is going to be a big year for us - we're introducing Emulate3D Controls Testing for Machine Builders, which aims to simplify the task of verifying machine controls by enabling users to connect their PLCs to the CAD model of their machine. Users can present operating solutions being driven by PLCs and higher level controls, before cutting metal. Virtual prototyping not just the design but also the controls brings costs right down, and ensures the end user gets exactly what they require. Emulate3D's technology helps companies create their manufacturing and packaging Digital Twins.   

When you get a chance to walk the exhibit hall floor yourself, what is it you will be most interested to see?

I'll be looking for new automation solutions, both at the filling and packaging machine level but also at the end of line handling level. These are exciting times in terms of new automation, and Emulate3D's framework enables both us and our users to create virtual catalogs of reusable and parametric objects that are these new innovations. Many of the exhibitors at the show are already users, so I'll be talking to them to see what they have in the pipeline and whether we can help.  

PACK Expo has many educational sessions & Demo’s, is your company involved in any of them this year?  

We normally participate in the Great Packaging Race, which encourages students to think creatively about packaging solutions, but I think I've been so busy this year I missed the registration deadline.

When you book a booth for a tradeshow like this what are your expectations and what does your company hope to accomplish at the event?

We've been to many PackExpo events, both in Vegas and Chicago, so we know what to expect. We'll see many existing users, and we'll meet many interested people from all kinds of industries related to the show's main theme. Our aim is to present our technology to as many companies as we can who  we believe could benefit from it, and with this year's innovations from Emulate3D, we think we have broadened our appeal to include many more attendees than before, as well as providing better solutions to our existing users.

The content & opinions in this article are the author’s and do not necessarily represent the views of ManufacturingTomorrow

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