The Association for Advancing Automation’s latest report shows decline in units sold to automotive component suppliers but increased sales in several non-automotive sectors

The North American robotics market saw a decline in both units ordered (down 7.9% to 15,705 units) and revenue (down 6.8% to $982.83 million) during the first half of 2024 compared to the same period in 2023. Despite some bright spots in specific industries, the overall performance reflected in the latest report from the Association for Advancing Automation (A3) shows a pullback in robotics investments across key areas, influenced by ongoing economic headwinds faced by North American manufacturers during the first six months of 2024.

"Rising inflation and borrowing costs have dampened spending on robotics, with many companies opting to delay major investments," said Jeff Burnstein, president, A3. "Despite these challenges, the push for operational efficiency and workforce augmentation continues to drive demand for robotics in industries such as food and consumer goods and life sciences, among others. As companies navigate labor shortages and increased production costs, the role of automation is becoming ever more critical in maintaining global competitiveness."

Automotive sector unit sales up, revenue down

Automotive OEMs ordered 4,159 units in the first half of 2024, marking a 14.4% increase over the first half of 2023. However, revenue dropped by 12.0% to $259.96 million. By contrast, the Automotive Components sector declined significantly, recording a 38.8% drop in orders to 3,574 units, and a 27.3% decline in revenue to $191.93 million. This downturn suggests component manufacturers pulled back on automation investments in the first six months of 2024, likely due to tighter budgets or softer demand forecasts.

Non-automotive sectors indicate potential bright spot

On the positive side, Food & Consumer Goods reported a strong performance, with orders surging by 85.6% to 1,173 units and revenue rising 56.2% to $62.84 million. This growth reflects the increasing reliance on robotics for efficiency in food processing and packaging as companies seek to address labor shortages and rising costs.

The Life Sciences industry was also a bright spot, with 1,007 units ordered, representing a 47.9% increase, and revenue growing by 86.7% to $47.29 million, reinforcing the sector's ongoing reliance on robotics for efficiency and precision.

Semiconductor & Electronics/Photonics, however, saw orders fall by 40.0% to 603 units, with revenue down 41.4% to $23.43 million, possibly driven by slower capital spending in semiconductor production due to global supply chain issues and decreased demand. Plastics & Rubber also experienced moderate declines in both orders and revenue, but these were less pronounced compared to other industries.

About Association for Advancing Automation (A3)

The Association for Advancing Automation (A3) is the leading global advocate for the benefits of automating. A3 promotes automation technologies and ideas that transform the way business is done. Members of A3 represent over 1,300 manufacturers, component suppliers, system integrators, end users, academic institutions, research groups and consulting firms that drive automation forward worldwide.

A3 hosts a number of industry-leading events, including the International Robot Safety Conference (October 1-3, Cincinnati, OH); The Humanoid Robot Forum (Oct 7, 2024, Memphis, TN) Autonomous Mobile Robot & Logistics Conference (October 8-10, 2024, Memphis, TN); AI & Smart Automation Conference (November 12-13, 2024, Atlanta, GA), and the A3 Business Forum (January 20-22, 2025, Orlando, FL) and Automate (May 12-15, 2025, in Detroit, MI);.